For the European market

Plantina products have been developed for the European market. In that respect Plantina differs from other brands, many of which are imported from the United States. These brands comply with American legislation and (marketing) standards, even if their labels are printed in the language of the target market.
Americans are above all lovers of ‘large quantities’ and ‘high volumes’. This starting point is often maintained to the detriment of balance. Americans often only consider a tablet to be ‘strong enough’ if a preparation contains at least 50 mg of B vitamins. This high volume is often at the expense of minerals, above all magnesium. For that reason we sometimes find only a few milligrams of magnesium in a multivitamin tablet, whereas to have any real effect, the tablet should contain at least 100 mg.

For this reason, American companies are forced to list as many substances as possible on their label. Based on the principle ‘the more the better’, the American firms fight for the favour of the American consumer. These may well be successful selling tricks, but they have little value in promoting consumer health.
As a consequence, Plantina focuses in its multivitamin product on the essential nutrients: vitamins and minerals. In this connection, ‘essential’ means ‘necessary for life’. If people do not ingest these essential substances they could develop a deficiency disorder, eventually leading to death. An example is scurvy due to a lack of vitamin C. The Plantina Multi product therefore contains no glutathion, because this substance is ‘non-essential’.